Commit 0de2f527 authored by Carla Barquest's avatar Carla Barquest

add a few more quotes

parent 9100a234
......@@ -3,8 +3,13 @@ Sophie Lovell
Memorable Quotes:
Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design. --Dieter Rams [page6]
Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design. --Dieter Rams [p6]
Simplicity, of course, is not the absence of complexity. Just removing clutter would result in uncomplicated but meaningless products. Rams's genius lies in understanding and giving form to the very essence of an object's being -- almost describing its reason for existence... [page14]
Simplicity, of course, is not the absence of complexity. Just removing clutter would result in uncomplicated but meaningless products. Rams's genius lies in understanding and giving form to the very essence of an object's being -- almost describing its reason for existence... [p14]
When you think of Braun, you immediately think of the products, not some abstract mission statement of charter. Our perception of these products is our perception of the brand.
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When you think of Braun, you immediately think of the products, not some abstract mission statement of charter. Our perception of these products is our perception of the brand. [p14]
In Darmstadt in 1954, Erwin attended a speech by the designer and former Bauhaus teacher Wilhelm Wagenfeld that was to have a significant impact on the design direction of his company. It was a speech that challenged the accepted role of the manufacturer and outlined a holistic approach of a different kind: one in which the quality of products was bound to the attitudes and actions of their creators, as well as being the natural outcome of a function-oriented process involving many individuals working in different disciplines within the framework of one company. '[Better products] need intelligent producers who should thoroughly think through every product in terms of its purpose, its utility and longevity, and then consider how to fabricate what is required and right, with the minimum production and cost outlays, and bring it to the market,' Wagenfeld said. 'Industry and the market often understand creative input to be a decorative attachment, a kind of fashion design according to the latest patterns ... The result is that the displays in the shop windows of our cities are overflowing with unchanged, meaningless junk ... the wares have got louder, brasher, more intricate, but not better. In order to sell, people want to be "up to date". The desire is understandable ... when we consider that our industrial production is largely dependant on specialists, from manufacturers and managers who may know how to produce and sell, but can only judge the quality of their products in terms of how much profit they make.'
He argued that factories manufacturing consumer goods make a vital contribution to determining the quality and userfulness of products. This quality is located inside the objects, and results from both visible and invisible work. Wagenfeld ended his speech by saying that the simpler an industrial product, the harder it is to make, because simplicity comes from a degree of self-assuredness on the part of the designer. A 'simple' industrial product has a clarity that is free from the desires and constraints of each of its creators. He said: 'An industrial product that arises out of my activity thus only meets my own standards if a great distance causes it to seem almost unknown to me. It has to exist for itself, have its own being, completely purged from the individual influences that let it come into being. It should embody the company's achievment as a whole, the joint searching and discovering.' [p25-6]
Wagenfeld was in effect advocating an objective design-driven approach to manufacturing, whereby the purpose of design should not be to increase profit, but to serve the consumer. The kind of practice he was talking about should not be autocratic: too much ego on the part of the creator can only have a negative effect on the end result, since the product will reflect the whims of the maker more than the purpose. H[e] reject[ed] ... fashion and decoration and ... suggest[ed] that integrity of form, utility and thus quality could only be achieved if the will and participation of an entire company was bent towards it... [p26]
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