Commit 9100a234 authored by Carla Barquest's avatar Carla Barquest

initial commit

Dieter Rams: As Little Design as Possible
Sophie Lovell
Memorable Quotes:
Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design. --Dieter Rams [page6]
Simplicity, of course, is not the absence of complexity. Just removing clutter would result in uncomplicated but meaningless products. Rams's genius lies in understanding and giving form to the very essence of an object's being -- almost describing its reason for existence... [page14]
When you think of Braun, you immediately think of the products, not some abstract mission statement of charter. Our perception of these products is our perception of the brand.
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