Commit ab7330d6 authored by Carla Barquest's avatar Carla Barquest

finish orange tags

parent c9a7e294
......@@ -28,3 +28,5 @@ In 1957 a young physics student called Otto Zapf (b. 1931) was looking for ways
Much to his surprise, when Dieter Rams went to his boss Erwin Braun in 1957 and asked for permission to design furniture for Zapf in addition to his work at Braun, the response was immediate and positive. 'It was not usual in those days when you were employed by a company to work externally for someone else as well,' recalls Rams, 'but Erwin Braun thought it was a good idea. I can still hear his words: "LetRams make furniture, it will be good for our radios".' But there was considerable resistance to the idea within the company from colleagues and technicians. 'He [Erwin] was the only one to think outside the box and see that it could only be an advantage. Without his support I would never have been able to do it,' says Rams. Erwin was already a firm believer in an integrated approach to modern life and design. Perhpas he also understood that allowing his valuable young designer this 'hobby' outside of the company would help to keep him at Braun in the long term. [p188]
'[Vitsoe's] company policy is to allow more people to live better with less that lasts longer,' says Adams. 'Around 50 per cent of our customers are existing customers who are adding to, installing or rearranging their furniture, which might have been bought as far back as 1960.' This is a valuable lesson in sustainable design that carries increasing resonance, more than half a century after Rams first started designing his 'less but better' furniture. [p218]
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